Harvard Business

SEPTEMBER 23, 2016

Many business leaders are fond of the spurious Peter Drucker quote that “you can’t manage what you can’t measure.” While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. But these metrics can become tyrants.

Metrics 28

Metrics Retail Sales Automotive 28

Harvard Business

APRIL 13, 2017

Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. The intervention, it appears, encourages a new habit, as fuel efficiency measures remained in use after the study ended.

Efficiency 58

Efficiency Airlines Study Operations 58

Harvard Business

APRIL 20, 2016

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old.

Software 28

Software Company Intellectual Property Airlines 28

Tsavo Neal

JANUARY 25, 2018

This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. Give it a shot — create a very simple page on your website with nothing more than a little bit of text to manage expectations (what to ask, when they can expect an answer) and your comment thread. Google PPC Ads.

Consulting 68

Consulting Advertising Case Interview Conference 68