Johanna Rothman

AUGUST 1, 2023

I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my very first short story sales. For you agile types, Mark runs his podcast as a reflection—a retrospective—of what he learned from speaking with the guest.

Agile 82

Agile Sales Marketing Consulting 82

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see. Was Polly a little snarky?

Report 87

Report Culture Sales Training 87

Johanna Rothman

MARCH 12, 2019

Especially when we use agile approaches, we want to be close to our customer. Here are some ideas: Your customer is “down the hall” If your customers are part of your organization, you might have more opportunities to engage them and invite them into your team, specifically to create a user story map and workshop stories.

Agile 67

Agile Productivity Development Management 67

Brimstone Consulting

JULY 6, 2021

Senior leaders from across the organization join the workshops as guest speakers to share their teachable point of view and engage in Q&A. The program is led by the leader, while Brimstone supports the Vice President by coaching, facilitating workshops, developing agendas, and other activities as needed. Download Case Study.

Case Study 52

Case Study Case Studies Emotional Intelligence Study 52

Strategic Planning and Management Insights

MARCH 6, 2023

Instead of focusing on multiple revenue streams, it may be more effective to prioritize a few key areas, such as improving customer retention, increasing sales from existing customers, and expanding into new markets. For example, let's say your organization's goal is to increase revenue.

Report 98

Report Data Strategy Strategy 98

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 53

Marketing Agile Fashion Sales 53

Harvard Business

SEPTEMBER 27, 2017

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales. Help Employees Embrace Agility. ” Give Employees Direct Access to Consumers.

Media 53

Media Fashion Agile Sales 53