Agile Enterprise Marketing Metrics 
Business Consulting Agency
JANUARY 30, 2024
Whether launching a startup, navigating the complexities of a small business, or steering a large enterprise through expansion, the benefits of business consulting services are profound. Business consulting services offer strategic agility, helping enterprises adapt to change, improve efficiency, and maintain competitiveness.
Kates Kesler
APRIL 7, 2022
Agility” is the management word of the decade for sure. But to move with agility in a complex organization requires leaders to be confident that important decisions are being made at the right level and location across the enterprise. HR leaders are often asked: Where should work be managed in the organization?
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Kates Kesler
DECEMBER 16, 2013
Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Market conditions drive role definition. The global/local tension.
Harvard Business
JUNE 19, 2017
If software has eaten the world, then agile has eaten the software world. And there is no shortage of information and advice on how agile should be implemented in your tech organization. For example, a Google search for “agile software development” returns over 14 million results. Related Video.
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Kates Kesler
NOVEMBER 29, 2015
There are only so many ways to design enterprise structure. The work of support and operating functions like finance, marketing, supply chain and human resources must change to leverage these technologies, and do so in a way that serves enterprise objectives, as well as the needs of individual businesses.
Kates Kesler
JULY 2, 2015
Have conglomerates and diversified companies under-performed because of failures in enterprise strategy? The “global operating model” (GOM) is the means to manage this complexity, this tension, this need for both leverage and agility. Global operating and support functions (R&D, supply chain, marketing, IT, HR, finance, etc.).
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