Agile B2B Culture Marketing 
LSA Global
APRIL 15, 2024
Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.
LSA Global
APRIL 15, 2024
Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.
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Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Harvard Business
NOVEMBER 27, 2018
Aligned Organizational Culture and Capabilities. Organization-wide disruption also is causing dramatic shifts in culture and capabilities. The result is more effective culture-informed judgment by employees — and better performance. Without that clarity, returns from digital initiatives suffer.
Harvard Business
MAY 18, 2018
Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide. How B2B Companies Can Grow with Ecosystem Orchestration. Mindset: Companies will create a profound shift in culture and ways of working.
Harvard Business
MAY 22, 2018
This might have worked in the past when markets moved incrementally. But in a global business environment that is changing exponentially , the market moves too quickly. What makes this a quest is that there is likely no product currently on the market or no existing demand from consumers. Too much is simply unpredictable.
Harvard Business
DECEMBER 13, 2017
Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.
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