Harvard Business

OCTOBER 9, 2018

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. Embrace renewable energy.

Energy 45

Energy Efficiency Government Transportation 45

Harvard Business

OCTOBER 9, 2017

Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations. Often, plum opportunities aren’t advertised; you create them yourself, by asking. What specific skills do you want to cultivate?

Education 28

Education Case Interview Course ROI 28

Consultant Ninja

JULY 27, 2009

Structural Driver: The organizations in the health care system operate inefficient operational structures. I fail to see the logic that the government will be more efficient at building operational structures than the private sector. Question: In the Obama plan, which one of these three cost drivers is getting reversed?

Consulting 113

Consulting Insurance Insurance Oliver Wyman 113

Harvard Business

NOVEMBER 7, 2017

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Strategy 44

Strategy Strategy Strategy& Metrics 44

Tsavo Neal

JANUARY 25, 2018

Online Advertising. ROI calculator. Online Advertising. LinkedIn advertising. The publication’s need to get maximum advertiser “bang” for the “buck” it spends on printing and mailing each print issue, means that only the most qualified readers actually get a printed copy. ROI Calculator. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

MAY 30, 2017

Today, Amazon, Facebook, and Google are leading the AI revolution, and that’s given them a huge market advantage over most consumer goods companies and retailers by enabling them to lure customers with highly personalized, targeted advertising, and marketing. Did this spend increase ROI? Did this keyword generate sales?

Sales 51

Sales Tools ROI Advertising 51

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Operations in a Connected World. The success of algorithmic targeting has been well documented and is a key driver of revenue in online advertising market. Insight Center.

Data 50

Data Advertising Operations Case Study 50

Harvard Business

MAY 29, 2018

Only when the service was successfully operating did Ford begin to expand it, adding dozens of new routes and growing its local fleet to more than 200 vehicles. Since it takes several years for a new model to go from the drawing board to the marketplace, Ford’s ROI formulas are mapped out according to historical precedents.

Transportation 28

Transportation ROI Metrics Productivity 28