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Brand Architecture – Overview (Part 1 or 2)

Tom Spencer

Having a great mentor is critical for personal skill development, especially early in your career, and so I wanted to share the guidelines that my mentor provided me to follow in 2019 to become a better consultant / strategist. As a brief introduction, my mentor spent two summers at Bain & Co. Image: Pexels.

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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Companies that want to serve them directly often have to think outside the box when it comes to financing. In other cases, smart city projects present opportunities to generate advertising revenue and branding. Getting this right involves an often-painful process of enforcing guidelines about mandates and responsibilities.

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The 4 Types of Organizational Politics

Harvard Business

It might also include political capital that arises from membership of or strong ties to a high status group such as the finance committee, a special task force, or the senior management team. Consider a mid-sized advertising agency that was implementing a new growth strategy. This leads us to take the high ground. The High Ground.

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Even a 14-Cent Food Tax Could Lead to Healthier Choices

Harvard Business

Estimates of the annual medical costs of obesity range from $147–$210 billion , approximately 40% of which is financed by Medicare and Medicaid. From the industry side, attempts to impose taxes face stiff opposition; the beverage industry, for example, spends millions of dollars on lobbying and advertising against the proposed taxes.