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Blockchain Will Transform Customer Loyalty Programs

Harvard Business

Sponsored by Accenture. First, blockchain could help relieve a large balance-sheet liability that many in the industry are facing. Such platforms would add a transaction layer between consumers and program operators and merchants, likely generating a small per-transaction cost, which could grow over time, much like OTA fees.

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What the Companies That Predict the Future Do Differently

Harvard Business

No wonder, then, that executives have placed predictive analytics at the top of the executive agenda since 2012, according to a recent Accenture survey. Effective use of predictive analytics involves mastering a new set of management, operational, and financial techniques and disciplines.

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Research Shows That Smaller M&A Deals Work Out Better

Harvard Business

Sponsored by Accenture Strategy. Walter Thompson Company for $566 million in 1987 and Ogilvy for $864 million in 1989 — big acquisitions that stretched the company’s balance sheet. Insight Center. Competing in the Future. How to make your company more nimble and responsive. Take marketing giant WPP.

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Kodak’s Downfall Wasn’t About Technology

Harvard Business

Sponsored by Accenture. Today the company has annual revenues above $20 billion, competes in healthcare and electronics operations and derives significant revenues from document solutions. After all, they have many capabilities that entrants are racing to replicate, such as access to markets, technologies, and healthy balance sheets.

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