Tom Spencer

NOVEMBER 12, 2021

In 2020, global spend increased by 12.7% A key reason that businesses are increasingly willing to spend on digital marketing is that many of the key engagement metrics can be easily measured: e.g., open rates, clickthrough rates, and conversion rates. Digital marketing has its difficulties, especially when it comes to social media.

Marketing 88

Marketing Consulting Media Engineering 88

Harvard Business

NOVEMBER 8, 2016

If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

B2B 59

B2B Sales Media Guidelines 59

CaseInterview.com

MARCH 16, 2020

With the media, stock markets, and social media going crazy over the topic, I spent a lot of time digging into the data to develop my own conclusions. It turns out that there is an actual metric that measures this. The closest proxy metric that’s easy to measure is # of NEW cases today vs. yesterday.

Analysis 144

Analysis Case Interview Interviews System 144

1 to 1

DECEMBER 22, 2021

With several outsourcing contact centers in 2021 reporting training class rates as low as 20% and above average stress levels , it’s no longer a question of how does the industry recruit quality employees, but how does it retain them? And the contact center industry is not exempt. Eliminate waste from operations.

Strategy 26

Strategy Strategy Strategy& Talent 26

Harvard Business

NOVEMBER 22, 2016

Information, media, and entertainment (IME) providers now face a new wave of challenges brought about by digital technologies and business models. How will this reshape the media landscape? Are your metrics set up to gauge whether the content you generate delivers the outcome the customer expects? Delivery personalization.

Media 28

Media Metrics Education Insurance 28

Harvard Business

JULY 28, 2017

The word “digital” used to mean your company’s investments in IT, and perhaps social media readiness, but now it’s bigger, touching on your company’s overall culture. Jump ahead to 2017, and that same metric is just 18%. Diversity comes into play as well.

Company 35

Company Tools Education Survey 35