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A Pharma Playbook for Success in Southeast Asia

BCG

Article Tuesday, August 23, 2016. By 2020, emerging markets will account for more than 30% of pharmaceutical sales growth worldwide. Southeast Asia alone is expected to generate $40 billion in pharmaceutical sales by 2020. And what works in developed markets won’t necessarily work in emerging economies.

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Early Lessons from India’s Demonetization Experiment

Harvard Business

As I said at the time, it was a case study in poor policy and even poorer execution. When the policy change was announced, people were given until December 30, 2016, to return 500- and 1,000-rupee notes to banks, or else risk losing the value of them. Overnight, 86% of cash in circulation was voided. Four months passed.

Banking 37
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How to Talk to Your Boss When You’re Underperforming

Harvard Business

When you’re having a bad time at work — your big project isn’t coming together as planned or you’re missing your sales targets by a wide margin — talking to your manager may be the last thing you want to do. Case Study #1: Admit your mistakes and generate ideas on how to improve.

How To 53
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What Multinationals Need to Do to Succeed in Africa

Harvard Business

One compelling case study is that of SABMiller. The beer maker started as South Africa’s national champion, snapped up global brands such as Pilsner Urquell, Miller Lite, and Peroni, and ended up on the London Stock Exchange’s FTSE 100 list before being acquired by rival Anheuser-Busch InBev for $103 billion in late 2016.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable.

B2B 60
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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Case Study: Blue Apron. Philippe Marion/Getty Images. The subscription business model is booming.