2015 Industry Marketing Turnaround 
Management Consulted
DECEMBER 6, 2015
This Firm Profile started as an email from Sean, asking if we could write on Alvarez & Marsal, “The Turnaround Guys”. The firm’s first turnaround client was the household brand, Timex Corporation. This added to the firm’s already glowing reputation as they continued to diversify their services and enter new markets.
Martinka Consulting
JULY 6, 2015
On May 4, 2015 a Wall Street Journal article discussed the Japanese company Suntory and its 2014 acquisition of Jim Beam. Suntory will have to outpace industrywide growth in its two biggest markets, the U.S. and Japan, and expand into new markets.” Nobody in my market! Hitting that goal won’t be easy.
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Harvard Business
MARCH 12, 2018
Volvo’s turnaround over the last decade offers a great example. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. For years, Volvo was a brand stuck between a rock and a hard place.
Harvard Business
JUNE 29, 2018
GE’s fall accelerated on October 25, 2015, with activist hedge fund Trian announcing a $2.5 In the fall of 2017 under Flannery, MA&D unsurprisingly became GE’s turnaround strategy tool. hbr staff/stan honda/Getty Images. billion equity investment in GE stock, one that made it a top 10 shareholder.
Harvard Business
AUGUST 9, 2016
From 1996 to 2015, the number of publicly traded companies in the United States alone dropped nearly 50%. These buy outs shifted agency from owners to managers; “corporate raiders” worked with high-yield debt to fund these turnarounds. Three Phases in the Evolution of Private Equity Investment.
Harvard Business
SEPTEMBER 6, 2016
What’s more, the demand for rapid growth often comes with a push from investors to enter new markets or ramp up product innovation. CEOs need to know how a change in strategy (a new target market, say, or a new product) will affect manufacturing, marketing, selling, servicing, and other processes.
Harvard Business
AUGUST 4, 2017
The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. She returned in 2015. After she left, Bridget worked in several other marketing firms. What the Experts Say.
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