Harvard Business

APRIL 26, 2017

During the Great Recession of 2008, companies around the world downsized their workforces. American firms alone laid off more than 8 million workers from the end of 2008 to the middle of 2010. Proponents of downsizing argue that it is an effective strategy, with benefits such as increased performance and sales.

Company 28

Company Balance Sheet Resources Financial 28

Harvard Business

OCTOBER 21, 2016

In addition to the financial benefits that accrue from increased competitive advantage and innovation as discussed earlier, companies are realizing significant cost savings through environmental sustainability-related operational efficiencies. Since 1994, Dow has invested nearly $2 billion in improving resource efficiency and has saved $9.8

Study 28

Study Efficiency Productivity Operations 28

1 to 1

MAY 3, 2013

Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction. Sales Effectiveness.

Media 37

Media Metrics Advertising Trends 37

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 31

Media Advertising Metrics Productivity 31