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The Consultant’s Guide to Growth Marketing with Jim Huffman #159

Consulting Success

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing.

What is the value of digital currency?

Tom Spencer

Reading Time: 6 minutes. In the previous article, we explored the question ‘ what is digital currency? ’ In this article, we will examine the value of digital currency. Why would anyone want to use one? What benefits do they bring? Digital currency derives its value primarily from confidence.

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How To Build A Community Of Clients In Your Consulting Business

Consulting Success

If you had a problem with a product 20 years ago, what would you do? You’d call customer support. But now, what do people do when they have a problem with a product? They go online. The internet has changed the way businesses interact with their customers.

4 Signs the Information Your Consulting Firm Provides is Hurting Sales

David A Fields

Jordan Jamswiper, COO of the “My Toast” empire of breakfast products, revealed to you one of the company’s most vexing issues. Then Jordan asked for an overview of how your consulting firm could solve the challenge. Sounds sweet as syrup so far.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

These eight charts show how COVID-19 has changed B2B sales forever

McKinsey

New analysis makes it clear: For B2B sales, digital is the wave of the future. Marketing & Sales Insights

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Are You Setting the Right Trajectory?

Markovitz Consulting

Books devoted to problem-solving emphasize the importance of deeply understanding the problem before implementing countermeasures. Many of them (including mine !) cite Charles Kettering’s maxim that “A problem well-framed is a problem half-solved.” But what, precisely, is a “well-framed” problem? I’ve written before about some of the obvious errors to avoid—couching a solution in the form of a problem, and relying in generalities instead of specifics.

The Mistakes of Junior Consultants

Tom Spencer

Reading Time: 4 minutes. Everyone was new once. For many of you, that first day is still to come. In this blog post, we will focus on three things that young analysts need to be aware of. Some mistakes are avoidable if you can get your head around them.

Problems amid progress: Improving lives and livelihoods for ethnic minorities in the United Kingdom

McKinsey

Britain has made progress on advancing ethnic equality. But minorities are still disadvantaged in many ways, and some groups are particularly vulnerable to economic shocks. Public & Social Sector Insights

238: Simon Roberts—Do You Know Why We Need The Power Of Not Thinking?

On the Brink Podcast

Hear why anthropology should be part of your business plan! It was an honor to speak with Simon Roberts on our On the Brink with Andi Simon podcast.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To 10X Your Personal Performance In Consulting With Patty Carl: Podcast #158

Consulting Success

Being in the consulting business is not something to be taken lightly, especially if you’re just starting and wearing all hats in your business.

13 Things a Prospect Must Know About Your Service Before They Buy

The More Clients Blog

Let’s say you have a professional service that is very powerful, it really delivers the results your clients are looking for. And you have a prospective client who desperately needs those results but they can’t seem to get those results on their own.

Fearless Women Leading Protests And Shattering Stereotypes

On the Brink

Photo courtesy of EPA, via Shutterstock. Smashing another myth again!

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James Manyika speaks with Richard Haass about businesses as ‘global entities’

McKinsey

“We’ve got to expect that we’re going to be in a world of greater, not less, geopolitical turbulence,” explains the author of The World: A Brief Introduction. Leadership

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Overcoming the obstacles to sustainability investment

The Source

Regular readers of our content will have already seen us make the case that sustainability will be one of the defining stories in the next chapter of the professional services industry.

One Step At A Time

Alan Weiss

Focus your buyer. If there is “overwhelm” or chaos, or simply too many priorities, just suggest: “Here’s what I think we should do first. Then we’ll see about the rest.” ” Business of Consulting

Why mentoring is more critical than ever

Brimstone Consulting

Mentoring can help organizations deepen their adaptive capabilities, break down organizational silos, and create vital emotional stewardship. Mentoring programs can significantly impact organizations’ business goals, professional development, and leadership development.

musical inspiration

Consultants' Consultant

Consultants Consultant: What I love about this series of tik-tok posts is how each element adds. The post musical inspiration appeared first on Consultants' Consultant. Consulting Well culture Get what you want Improv: creativity Inspiration

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Reimagining consumer-goods innovation for the next normal

McKinsey

As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation portfolios to lead in the next normal. Insights on Consumer Packaged Goods

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Goal Setting Tips that will Boost Your Strategy Implementation

Strategic Planning and Management Insights

When it comes to strategic planning, many organizations develop their plan without ever successfully implementing it. For strategy execution to be successful, it’s important to recognize that strategy is more than a document; it’s a cyclical process that does not end with a document or presentation.

Non-Mediation

Alan Weiss

I’ve been called upon, as I’m sure many of you have, to mediate disagreements within client organizations.

237: Dave Summers—How Can You Build Your Digital Brand Effectively?

On the Brink Podcast

Learn how to break through the clutter with your story. I met Dave Summers through Peter Winick’s roundtable for thought leaders. What a treat to get to know him. We spent our time talking about how you can build your brand digitally, creating a personality for yourself through social media.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

3 lessons from getting stiffed by a client

Kai Davis

Today, a colleague reached out with a question and a problem: “Kai, I just had a long-term client stiff me on a small (3-figure) invoice. Should I call my lawyer? Send them to collections? What the hell should I do?”.

How public-sector tech leaders can speed up the journey to the cloud

McKinsey

Moving to the cloud is fraught with challenges. By answering five questions up front, public-sector leaders can ease and accelerate the journey. Public & Social Sector Insights

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What’s the purpose of a consulting firm?

The Source

There’s a moment in This is Going to Hurt , Adam Kay’s book about working as a doctor, where he walks past a person in a hospital corridor who’s in obvious distress. He walks on, then he turns back.

Where Did You Hear That?

Alan Weiss

If you read something in the public domain, e.g., a newspaper or magazine, hard copy or electronic, you may use the facts therein.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.