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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.

Journal 72
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. After building relationships with targeted WeChat influencers, the company’s marketing team developed an affiliate sales model through which the influencers promoted their product licenses, and then both sides split the generated sales.

B2B 35
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5 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. They make a great introductory offer to move your potential clients up your sales ladder. “In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.”

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6 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. They make a great introductory offer to move your potential clients up your sales ladder.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Email marketing has an average ROI of 3800%.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. ROI calculator. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.