Shift Your Perspective to Make Business Development Easier
Successful Independent Consulting
JULY 31, 2017
I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action. It’s not cold-calling or spamming, it’s outreach to build awareness.
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