Management Consulted
DECEMBER 11, 2016
Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. Practice Areas.
Harvard Business
NOVEMBER 24, 2016
This year, I have been working on an in-depth evaluation of recruiting practices for a Fortune 500 company. Through my research for this project, I found that most companies take an extremely sales-oriented approach to their web presence. Why wouldn’t we take a more balanced, recruiting-centric approach to our web presence?
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Harvard Business
FEBRUARY 16, 2017
When pharmaceutical companies launch a life-saving drug, they regularly spend twice as much on marketing as on the drug development. Develop and fund a sales and marketing capability from the outset. Build sales and marketing capabilities is the third principle. Great need doesn’t necessarily equal great demand.
Harvard Business
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Maggi’s sales accounted for quarter of Nestlé’s $1.6
Management Consulted
FEBRUARY 15, 2015
As an outgrowth of a multi-district pharmaceutical case, the firm formed its technology practice, specializing in e-discovery solutions and software. However, US-based clients still account for the vast majority (around 75%) of sales. FTI CONSULTING INTERVIEWS AND RECRUITING. 22% applied through a Recruiter. Philippines.
Harvard Business
JUNE 22, 2016
For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social? That includes identifying your current mix of assets and the business model that your asset portfolio creates.
Harvard Business
JUNE 20, 2017
Prasad, CEO of Dr. Reddy’s, a 33-year-old global pharmaceutical company headquartered in India that produces affordable generic medication. The role of sales representatives in Russia was recast to act as knowledge hubs for physicians, since better physicians lead to healthier patients.
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