Remove Operations Remove Pharmaceuticals Remove Recruiting Remove Sales
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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

When pharmaceutical companies launch a life-saving drug, they regularly spend twice as much on marketing as on the drug development. Develop and fund a sales and marketing capability from the outset. Build sales and marketing capabilities is the third principle. Great need doesn’t necessarily equal great demand.

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FTI Consulting Interviews and Culture

Management Consulted

As an outgrowth of a multi-district pharmaceutical case, the firm formed its technology practice, specializing in e-discovery solutions and software. However, US-based clients still account for the vast majority (around 75%) of sales. An inconsistent culture could also mean a lack of transparency in operations or management.

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How to Navigate a Digital Transformation

Harvard Business

For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social? That includes identifying your current mix of assets and the business model that your asset portfolio creates.

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Changing Company Culture Requires a Movement, Not a Mandate

Harvard Business

Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency. Prasad, CEO of Dr. Reddy’s, a 33-year-old global pharmaceutical company headquartered in India that produces affordable generic medication.

Culture 53
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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.

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Why consulting?

Management Consulted

While I was working with them, the focus of my PhD gradually shifted toward how economic integration and various factors (domestic, international, political, economic) have impacted Japanese companies’ corporate strategy and operations over the past couple of decades. That’s how I become interested in consulting.”

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

In a project for a pharmaceutical company, we were able to isolate the specific information sources that drove positive and negative sentiment toward the client’s brand. Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency.