Jerry Fletcher

MARCH 27, 2021

And the worst part is our guide may not recall blurting out the methodology or special ingredient or whatever secret should have remained so. For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. It happens. See Jerry’s new speaker demo reel.

Marketing 75

Marketing Consulting Ethics Case Interview 75

The Fearless Marketer

DECEMBER 7, 2020

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

Turnaround 62

Turnaround Methodologies Sales Marketing 62

Harvard Business

OCTOBER 25, 2016

In 2011 Avaya had a major likability problem, and the according market performance you would expect. The key to this transformation was an innovation approach common in the software industry: agile invention methodology. Not all corporations need an agile methodology or this approach to metrics.

Methodologies 28

Methodologies Agile Metrics Exercises 28

Harvard Business

JULY 2, 2018

It is most definitely not for big, old-line companies that are facing an existential crisis and require a full-scale turnaround. None of these conditions exists in extreme events such as natural disasters, terrorist attacks, major military battles — or large-scale business turnarounds. It’s for techies.

Turnaround 36

Turnaround Agile Operations System 36

Harvard Business

APRIL 4, 2016

He had spent his entire 14-year career at the company, had worked hard, and had rapidly climbed the ranks in sales and marketing. The culmination was his promotion to business unit leader for Plastic Resins, one of the company’s best-performing units. He inherited a strong team with a proven track record.

Turnaround 28

Turnaround Chemicals Study Company 28

Harvard Business

MAY 20, 2016

Because of its adaptation to an online visual format, our methodology was able to communicate to Adobe team members in a way that aligned with how they engage their end users — through imagery and through analytics. Since its 2005 founding, the marketing company had grown to over 1,100 employees.

Exercises 34

Exercises Meeting Real Estate Survey 34