Agile Marketing Methodologies Turnaround 
Harvard Business
OCTOBER 25, 2016
In 2011 Avaya had a major likability problem, and the according market performance you would expect. Embrace Agile Methods for Responding to Customers. The key to this transformation was an innovation approach common in the software industry: agile invention methodology. The risk had been managed well.
Harvard Business
JULY 2, 2018
Agile — the management approach that relies on small, entrepreneurial, close-to-the-customer teams — has a reputation that reflects its rapid adoption in software development. It is most definitely not for big, old-line companies that are facing an existential crisis and require a full-scale turnaround.
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