article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. My peers and I were reacting to the ideas in the report. Books, but that's a much longer effort.

article thumbnail

Create a Conference Proposal the Conference Wants and Accepts, Part 5: Write Your Bio

Johanna Rothman

I lead workshops; coach people and teams; consult with various people; speak; and create my own intellectual property. Along the way, she's learned about vanity metrics and metrics that work. I love the line about vanity metrics and metrics that work. The flow metrics? However, it is facilitation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream. to connect with your future clients.

article thumbnail

A Hands-Off Approach to Open Innovation Doesn’t Work

Harvard Business

The challenges of big firm–small firm collaboration are considerable: different cultures, different attitudes about sharing intellectual property, different concerns about risk sharing, and others. So it’s no simple task to meet the strategic objectives of such partnerships. The bad news?

article thumbnail

When Is It Important for an Algorithm to Explain Itself?

Harvard Business

Often, the reason given is to protect intellectual property or prevent a security breach. Here, the right metric for data scientists to focus on is known as “recall,” the fraction of relevant instances that have been retrieved over the total amount of relevant instances, across a document set.

Data 28
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” A lead-generating website is designed to showcase your thinking (your intellectual property) in your unique voice and brand (your design) in order to attract the right type of prospects.