Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Instead, lead them and tell them: “here is what you need!”

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Chad Barr

JUNE 26, 2009

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Are you using effective language to increase credibility through your clients’ list, testimonials, case studies, client results and your intellectual property and expertise? Most cringe and avoid any eye contact with me.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40