Seth Godin Blog

OCTOBER 19, 2017

I define publishing as the work of investing in intellectual property and monetizing it by bringing it to people who want to pay for it. This seminar follows on from the SAMBA, the FeMBA, the Agenda session and other intensives I've hosted over the years. Announcing a two-day workshop in my office for 8 people.

Intellectual Property 33

Intellectual Property Exercises Conference Software 33

Rod Burkert

MARCH 18, 2020

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. He has expertise – intellectual property – that is sought after by national clients. Specific medium = how do we communicate our expertise.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Instead, lead them and tell them: “here is what you need!” ” When writing a book, the most important part of that book is the conclusion.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Chad Barr

JUNE 26, 2009

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Are you using effective language to increase credibility through your clients’ list, testimonials, case studies, client results and your intellectual property and expertise? Most cringe and avoid any eye contact with me.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40