Harvard Business

APRIL 20, 2016

Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in. In a world underpinned by ever more powerful, affordable, and public technology platforms, software is still king. You may be thinking: but my company isn’t a software company.

Software 28

Software Company Intellectual Property Airlines 28

Harvard Business

DECEMBER 21, 2016

Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?

Intellectual Property 28

Intellectual Property Resources Software Data 28

Harvard Business

DECEMBER 19, 2016

“If you went to bed last night as an industrial company,” Immelt observed, “you are going to wake up this morning as a software and data analytics company.” Even in the most commoditized markets, winning players need to create value by adding small slivers of differentiated services, logistics, quality and reliability.

Intellectual Property 28

Intellectual Property Talent Industry Culture 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JULY 6, 2018

Working with a vendor complicates transparency because many software companies choose not to disclose what algorithms they use or the data they use to train them. Often, the reason given is to protect intellectual property or prevent a security breach.

Data 28

Data System Intellectual Property Ethics 28