Prudent Pedal

OCTOBER 8, 2019

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve focused on brand problems that were really sales problems. DOWNLOAD TOOL NOW.

Marketing 45

Marketing B2B Film Sales 45

Emerson Consulting Group

AUGUST 30, 2018

Understanding the fundamentals of copyrights, trademarks, trade dress and patents is vital in today’s global market. Unfortunately, many business owners fail to take the steps necessary to protect and enhance the market value of their intellectual property assets. This creates both sales opportunities and potential liabilities.

Intellectual Property 40

Intellectual Property Film Media Advertising 40

Harvard Business

NOVEMBER 14, 2017

marketing team offered the same promotion to U.S. customers in order to boost sales. Businesses can be equally complex: a diversity initiative, for example, might include some compulsory training, but if this triggers sentiments of resistance and skepticism, it can be self-defeating. A little later, the U.S.

Strategy 37

Strategy Strategy Strategy& Film 37

CaseInterview.com

OCTOBER 30, 2019

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. The experience in consulting is more akin to CEO-in-training-type experiences. How accurate is that in practice?

Oliver Wyman 40

Oliver Wyman Consulting Case Interview McKinsey 40

Management Consulted

MAY 25, 2014

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. The firm at large is considered an international leader in public opinion polling, market research and management consulting.

Interviews 181

Interviews Culture Consulting Case Interview 181

Harvard Business

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Case Interview 40

Case Interview Intellectual Property Interviews Operations 40

Harvard Business

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s no surprise then that “personality training” is becoming such a serious business, and people who perform that task can come from a variety of backgrounds. Cat Yu for HBR.

Ethics 37

Ethics System Development Talent 37