Remove Film Remove Marketing Remove Sales Remove Talent
article thumbnail

From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams.

article thumbnail

Strategy for Success—Why Growth Is Not an Option

LSA Global

And it is more than that…it is the living force behind what attracts high performing talent, brand name strategic partners and desirable target customers. High Performing Talent. So how do you ensure you have strategic clarity that adapts the business to changing markets and supports growth? How about Borders Books ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gallup Consulting Interviews and Culture

Management Consulted

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. The firm at large is considered an international leader in public opinion polling, market research and management consulting.

article thumbnail

How to Hand Off an Innovation Project from One Team to Another

Harvard Business

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

How To 28
article thumbnail

Thirty years of projects

Seth Godin Blog

Now, it''s so much easier to go straight to market that we need to find our own internal compass, something to replace the external one we all used to depend upon. Using the 80/20 rule as a guide, I realized that the top 30 titles probably accounted for more than 95% of their sales. We sold more than a million of them.

article thumbnail

Business Acumen in Case Interviews

CaseInterview.com

To some extent, it comes from talent. It is a function of business experience and "talent.". Some people have this natural talent and are able to operate at this level without much practice -- so let's call Level 3 insights as being driven by talent and or experience. Amazon Kindle sales are strong. So in the U.S.,

article thumbnail

When AI Becomes the New Face of Your Brand

Harvard Business

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Cat Yu for HBR. In the future, companies might even be incorporating sympathy into their AI systems.

Ethics 37