Fri.Apr 06, 2018

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Scott Oldford on Email Marketing for Consultants [VIDEO]

Tsavo Neal

In Chapter 22 of my upcoming book on consulting website design , I asked Scott Oldford, a leading authority on email marketing for consultants, how consultants can use their email list and email marketing to attract clients. Here is the video response he sent me, with a summary of his answers below: Summary. Why should a consultant start building a list and engaging in email marketing?

Video 60
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Women of Color Get Asked to Do More “Office Housework.” Here’s How They Can Say No.

Harvard Business

Hayon Thapaliya for HBR. Selena Rezvani was in an all-day strategy session when she faced a challenge many women of color are intimately familiar with: she was expected to arrange lunch for everyone present. Simultaneously, seven heads in the room turned towards her, the only non-white person in the room, to place the order. “No one seemed to consider asking the white guy next to me who was my [same] age and level,” recalls Rezvani, now VP of Consulting & Research at Be Leaderly

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Words on slides

Seth Godin Blog

If you use Powerpoint, a few principles and tips to keep in mind when using type on a slide: Don't read the words. It's bad enough that people use Powerpoint as a sort of teleprompter. Much worse that you don't trust the audience enough to read what you wrote. If you want them to read the precise words, stand quietly until they do. If you want to paraphrase the words, that can work.  But even better, remember that slides are free.

Energy 52
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Your Strategic Plans Probably Aren’t Strategic, or Even Plans

Harvard Business

Busá Photography/Getty Images. It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” Done and dusted, they all head home. But have they produced a plan with a strategy? At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper.

System 52
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Emotions and Negotiations

Martinka Consulting

There was a story in the sports section about a Toronto Blue Jays pitcher who had just gone through baseball’s salary arbitration process. He is, to put it mildly, irritated with the team. He said it was tough sitting in a room hearing how bad you are for five hours. Now let’s put that in perspective. As I recall, his salary was going to about double and the arbitration was over if it should be about $5 million a year or $5.5 million.

Sports 40

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3 Tips for Presenting in English When You’re Not a Native Speaker

Harvard Business

Hayon Thapaliya/JoKMedia/Getty Images. As a coach and international business school instructor, I have worked with hundreds of current and future leaders who are accomplished, bright, and capable — and who quickly lose their confidence and competence when making business presentations. For a subset of these leaders — those who need to present in English when it isn’t their native language — the stakes and the stress can feel even higher.

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Why Staff Turnover in the White House Is Such a Bad Thing — Especially For President Trump

Harvard Business

Martin Barraud/Getty Images. The Trump Administration has a historically unprecedented rate of turnover of the senior staff, and it shows no sign of abating. This level of disruption would be difficult for any organization to handle. But these difficulties are compounded in the unique environment of the White House — and, for reasons I’ll elaborate on, may be especially difficult for this administration.