Mon.Apr 08, 2019

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Customer Service Is An Advantage In Consulting with Ron Kaufman: Podcast #83

Consulting Success

Excellent customer service is vital for business growth as cliché as it may sound. Being one of the most important elements in sales and marketing, it needs deep focus and expertise, even in the consulting arena. Ron Kaufman, ranked as the number one customer service guru in the world by Global Gurus, knows the drill. As he dives into his journey from managing Frisbee festivals to exploring and winning in the consulting and speaking fields, Customer Service Is An Advantage In Consulting with Ron

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All the Serious Objections to Writing Funny Emails

The Fearless Marketer

OK, the gloves are off. I’ve been haranguing you for more than a month about writing funny emails. But you’re still skeptical, to say the least. Here are all your serious objections: 1. I can’t write funny. It’s hard. I can’t do it. OK, I quashed that one last week. Get over it, already. Read my amazing argument here. 2. This won’t work in my industry.

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Getting paid in the Middle East: Is it ever going to get any better?

The Source

There are some things in life that are inevitable: a thunderstorm during the summer on the one day you forget to take an umbrella; your child being ill the night before that really important client meeting. Something far more inevitable than any of that, even, is the challenge consultants face when trying to secure timely and full—or even partial—payment from clients in the Middle East.

Course 56
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Mentoring – a gift that keeps on giving

The Management Centre

Over the course of my career I have been very fortunate to have support from some brilliant people. I genuinely would not be where I am today without the input, insight and inspiration from my mentors – and indeed, my mentees. A mentor can be defined as simply as ‘an experienced and trusted advisor’. But for me, a mentor is more than that. They hold the role of critic, coach, challenger, champion and confidant.

Meeting 45
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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7 Unique Innovations of Deltek Vantagepoint No Consulting Firm Should Live Without!

Management and IT Consulting

Here are the 7 unique innovations of Deltek Vantagepoint your consulting firm needs today.

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What Happens When Consultants Work for Authoritarian Regimes

Harvard Business

They can play a valuable role at first, but then quickly bow to the desires of ruling elites.

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How to Provide On-the-Job Training to Reinforce Learning

LSA Global

On-the-Job Training to Reinforce Learning. On-the-job training to reinforce learning has significant advantages over the kind of old-school training that occurs in a classroom environment. But it, too, can be a waste of time unless it’s done right. Most training gurus agree that on-the-job training is the most effective way to learn the skills, knowledge and competencies required for a specific job.

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Can Facebook Ever Be Fixed?

Harvard Business

Its trust problem won’t change until its business model does.

43
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Mind the gap(s)

Seth Godin Blog

There are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose. Do marketing to people or with them… Actually, there are a few other gaps worth considering: Average stuff vs remarkable edge cases. Brand vs. direct. Unmeasured vs. measured. Largest imaginable market vs. smallest viable audience. And… Attention as a precious resource vs. something to be purchased or stolen, cheap churn, and then move on.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Research: Why Managers Ignore Employees’ Ideas

Harvard Business

Two studies reveal two reasons.

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Product Roles, Part 2: The Product Value Team

Johanna Rothman

In an ideal agile world, the team would work directly with a customer. When you have a small product that serves maybe three types of customer (new, expert, admin for example), and that customer is down the figurative hall, you might not need any product people. You can create short feedback loops with your customer. (See Part 1 for more info.). The larger the product and the more diverse your customers, the more a single person cannot encompass all the strategic and tactical roles as a single p