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The Roadmap to the Secret Sauce of Employee Engagement

Rick Conlow

This employee engagement training video will highlight these facts. Also, highlighted in the video are four leadership strategies that power drives the ‘secret sauce’ The Power of People. A lack of engagement produces poorer productivity, morale, and overall business results. This is a business disaster.

Video 96
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Consulting Website Design 009: The Power of Brand [VIDEO]

Tsavo Neal

As we scroll down, we see her lead magnet with this eBook, as well as a nice simple opt-in form. I really like the way Gary Vaynerchuk approaches sales vs branding , as demonstrated by this quote: The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience?

Video 60
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Objectives For Creating Videos

Chad Barr

This week’s reflection point: Videos are a powerful tool to communicate your ideas and messages to your current and future clients. I see videos as one of the critical paths to achieve and rule your thought leadership space. For example, why not have a short 2 minute video on your executive coaching page? © Chad Barr 2014.

Video 40
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Why are more and more buyers avoiding salespeople during the buying process?

B2B 65
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5 Best Website Lead Magnets for Consultants

Tsavo Neal

Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. They make a great introductory offer to move your potential clients up your sales ladder. It can be a 10k word eBook you’re willing to give away for free in exchange for a name and email address. ” – Wikipedia .

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6 Best Website Lead Magnets for Consultants

Tsavo Neal

You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. A webinar is a video presentation or workshop.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. Free 3-part video series. Your marketing messages and tactics still need to be grounded on how to offer a solution to THEIR wants and needs.