Chad Barr

JULY 18, 2018

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

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Intellectual Property Video Interviews Media 52

Chad Barr

JANUARY 8, 2012

What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Tsavo Neal

NOVEMBER 13, 2017

In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business? How does your website help you establish your brand?

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Consulting Education Tools Financial 121

Tsavo Neal

JANUARY 20, 2022

Shannon Hall – Leadership Consultant My site is my storefront. Mahan Tavakoli – Leadership Consultant For me the website is another credibility step as in most instances I already know tons of people through my involvement in the community. She had seen my posts on LinkedIn on the podcast and other leadership content.

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Consulting Case Study Case Studies Media 167

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust.

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Consulting Advertising Case Interview Conference 68

Tsavo Neal

MAY 29, 2020

Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). When you publish your thought-leadership (combined with specialization), you’ll attain expert status much more quickly. Experts don’t do cold-calling or cold-emailing. and 20% in Canada.

B2B 15

B2B Intellectual Property B2C Video 15