Harvard Business

SEPTEMBER 25, 2018

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. Building an Effective Influencer Strategy. In this approach, headquarters establishes a strategy that is subsequently tailored for local markets.

B2B 34

B2B Education Media B2C 34

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? A global sporting goods manufacturer used to mix brand-oriented, aspirational messages and price-focused promotional messages during the same time frame, in part because its e-commerce and brand teams did not coordinate with each other. in the longer run.

Marketing 28

Marketing Bain Advertising Data 28