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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers.

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Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

How exactly are they doing that, and thereby realizing further gains in ROI? A global sporting goods manufacturer used to mix brand-oriented, aspirational messages and price-focused promotional messages during the same time frame, in part because its e-commerce and brand teams did not coordinate with each other.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

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Strengths Based Work – No Boundaries, No Limits

Leadership Vision Consulting

It has created bridges where there may have otherwise been gaps in culture, upbringing, life experience, faith, education, geography, age or career. And unlike other jobs, where there is often a tangible ROI or a series of KPI’s to gauge results, the outcome of this work far exceeds any one possible measure.

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