Remove Culture Remove Fashion Remove Metrics Remove Sales
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. The results?

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The Forecasting Sweet Spot Between Micro and Macro

Harvard Business

Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. In areas where Christianity is growing, sales of Western-style formal fashions are likely to grow too, since Christianity usually carries a strong acceptance and influence of Western culture and clothing.

Fashion 28
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What the Best Transformational Leaders Do

Harvard Business

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

There is a new generation of real-time employee opinion tools that are starting to replace old-fashioned employee opinion surveys — tools that tell you far more than just what employees think every year. Developing these sorts of metrics will not be quick or easy. Capture Reference Data About Current Change Projects.

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The Men Who Mentor Women

Harvard Business

How do they stand up to pressure from peers or the expectations of outmoded organizational cultures? More specifically, we found that some of the key behavioral themes associated with gender inclusive leadership that support women’s career advancement are: using their authority to push workplace culture toward gender equality.

Talent 28
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KPMG Consulting Interviews and Culture

Management Consulted

Thankfully, everything stayed in a nice orderly fashion, the way accountants like it, after the audit portrayed Peat Marwick in a favorable light. Sales and Marketing. KPMG CONSULTING CULTURE. KPMG prides itself on its work culture, with particular emphasis on work life balance. Talent & Human Capital. MC Links.