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To Change Your Strategy, First Change How You Think

Harvard Business

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. Like Southwest, JetBlue focuses on people over planes, with a mission to “bring humanity back to air travel.” ” GE is also using very different metrics for its platform businesses.

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Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments - SPONSOR CONTENT FROM GOOGLE

Harvard Business

And travel-related searches for “tonight” and “today” grew 150 percent. A key to that culture is near-real time information. more likely to refresh their most critical marketing metrics and dashboards at least weekly. Google data shows that in the U.S., According to the study, marketing leaders are 1.7x

Bain 30
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4 Organizational Mistakes That Plague Modern Knowledge Workers

Harvard Business

If you answered yes to any or all of these questions, you may have unintentionally created, or allowed, a culture where employees are forced to always leave their email open and downloading, being distracted by every new message that comes in—whether or not they decide to answer it.

Energy 28