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5 Best Website Lead Magnets for Consultants

Tsavo Neal

Leads are the lifeblood of consulting businesses. As a consultant, your email list isn’t just a bunch of email addresses. This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry.

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6 Best Website Lead Magnets for Consultants

Tsavo Neal

Leads are the lifeblood of consulting businesses. As a consultant, your email list isn’t just a bunch of email addresses. This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry.

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A Guarantee: The Most Powerful Brand for your Business

The Fearless Marketer

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. That’s both impressive and significant.

ROI 48
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.

B2B 30
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Business Valuation Lessons From ESOPs

Martinka Consulting

Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI). Using comparable sales of much larger firms will distort the value.

ROI 40
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Friday Fusion: June 26, 2020

Tsavo Neal

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. But if you’re selling consulting services, never put your price on your website. Blair Enns.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.