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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues.

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Elevate Employee Engagement: 5 Critical Leadership Skills

Rick Conlow

Unengaged employees are less productive and lose companies billions of dollars in lost sales, poor customer service and inferior quality. What if they listened better, admitted a mistake, or managed conflict constructively? These kinds of actions produce employee engagement and productivity, as well as trust.

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5 Ways to Transform the Employee Experience and Retention

Rick Conlow

Unengaged employees are less productive and lose companies billions of dollars in lost sales, poor customer service and inferior quality. listened better, or admitted a mistake, or handled conflict constructively? These kinds of actions produce employee experience that increases productivity and trust.

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Transforming from a Good to Great Coach

Rick Conlow

Inadequate Feedback: Managers may not provide timely and constructive feedback to employees, which is a crucial aspect of coaching. In addition, the study showed that organizations that provide coaching to their employees report improved performance and productivity, with 86% of organizations saying they recouped their investment in coaching.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Selling productized consulting. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. As a consultant, your product is your advice. Search engine optimization. Case studies.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies.

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