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Data Can Do for Change Management What It Did for Marketing

Harvard Business

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

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The Leadership Change Mindsets Required for Lasting Change

LSA Global

Change management consulting experts know that the key to business longevity is to proactively lead and manage change before it manages you. Managing change successfully is all about leadership change mindsets. But few sales reps actually changed their behavior.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity.

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What the Best Transformational Leaders Do

Harvard Business

Some companies that made the list were obvious choices; for example, the biggest online retailer now gets most of its profit from cloud services (Amazon). We see an interesting pattern across the professionally managed companies, those whose CEOs were hired by the board. They Use Culture Change to Drive Engagement.

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A Tool to Map Your Next Digital Initiative

Harvard Business

The initiatives included streamlining patient administration in a hospital, implementing a customer-relationship-management (CRM) system in a financial services organization, rolling out a global enterprise-resource-planning (ERP) system for a pharmaceutical company, and promoting collaboration in a technology company.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?

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The Outside-In Approach to Customer Service - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. They’ve also grown their sales 134 percent while the S&P 500 has grown just 53 percent. They grew their sales 233 percent while the S&P 500 has grown just 10 percent.