Progressus

NOVEMBER 10, 2023

The Power of Unity Firms need real-time insights into the entire business – finance, project accounting, sales, everything – otherwise multiple versions of the truth will start showing up in budgets, estimates, and forecasts. It prevents you from generating reliable cash-flow forecasts and makes it incredibly difficult to manage resources.

Agile 52

Agile Tools Data Talent 52

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 28

ROI Marketing Financial Sales 28

Tom Spencer

NOVEMBER 14, 2011

In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale. Marketing – The cost of advertising can be shared across products. More stable cash flows are attractive for three reasons.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Seth Godin Blog

MAY 3, 2019

It might be that you’re losing money on every sale. Are you aware of work in process, cash flow and cycle times? Your people might not be motivated or trained to be efficient. Because your marketing message is incorrect). Because you’re overspending or underspending on marketing.

Cash Flow 36

Cash Flow Sales Efficiency Marketing 36

Harvard Business

JUNE 26, 2017

For example, at a grocery store chain I worked with, employees were steeped in an operations culture that valued efficiency and productivity. As the industry moved toward an emphasis on customer service and merchandising, the company fell behind, because its employees were focused more on increasing inventory turns and sales per square foot.

Culture 28

Culture Company Cash Flow Operations 28

Harvard Business

JULY 13, 2016

Leaders… Make sure they have a market/service fit before investing in on-boarding customers. In the transactional economy, the most important measures are new customer acquisition and sales. For sales, the moment of transaction is the start, not the finish line. What separates the leaders from the stragglers?

Cash Flow 28

Cash Flow Survey Metrics Accenture 28

Harvard Business

AUGUST 3, 2018

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. In a market like social media, a firm’s success can depend on the winner-take-all profits that come from market leadership.).

Financial 28

Financial Report Company Metrics 28

Harvard Business

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints. These require sophisticated, sustainability-based management.

Study 28

Study Efficiency Productivity Operations 28

Seth Godin Blog

OCTOBER 17, 2022

It’s an investment in future cash flows, but it can be fraught, because, unlike a car, you can’t take a company for a test drive, and they usually need more than a periodic tune-up and charging station visit. The market for used companies isn’t as efficient or reliable as the one for used cars, as surprising as that might sound.

Company 34

Company Cash Flow Retail Operations 34