The Fearless Marketer

JULY 1, 2019

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63

Sales How To Guidelines Case Study 63

Management Consulted

DECEMBER 13, 2015

Interestingly, however, we were trained at MBB that doing a project for more time gets you NOWHERE. After years of doing what we do (trainings/guest lectures/creating materials on case interviews), we noticed a distinct lack of practical tools designed to help people understand how consultants approach business.

Case Interview 100

Case Interview Consulting Interviews Study 100

Harvard Business

DECEMBER 22, 2016

Case Study #1: Don’t make snap judgments. She was training a new project manager, Donna (not her real name), who had more experience than she did and “wasn’t necessarily pleased to be taking direction,” Karen recalls. Case Study #2: Maintain a strong relationship.

Case Study 28

Case Study Case Studies Guidelines Management 28

Harvard Business

JANUARY 23, 2018

” Nobody wants to produce boring presentations that waste everybody’s time, but they do; nobody wants to train machine learning algorithms that produce misleading predictions, but they will. Crudely put, where active machine learning has people training machines, passive machine learning has machines training people.

Enterprise 28

Enterprise Software Data Training 28