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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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Intro to Consulting Case Frameworks

Management Consulted

If you understand how to properly use the concepts in these cases, you will be able to solve any case that is put in front of you. How best to use consulting case frameworks (and how not to). It may well be that you have to borrow from all 4 to break the case down effectively. 3 – Market Study. 1 – Market Sizing.

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What to Do When a Coworker Goes Over Your Head

Harvard Business

Case Study #1: Don’t make snap judgments. ” Donna wasn’t happy with the process and timeline that the company typically used with customers; she wanted to bypass particular steps, such as sending initial samples or getting a pre-production letter signed, in order to speed up the sale.

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Why Sourcing Local Food Is So Hard for Restaurants

Harvard Business

He has written a case study about food safety testing and is the author of All Business Is Local. You’re going to have to put your trust in the suppliers to live up to the expectations laid down in the quality control guidelines. Our conversation has been edited for length and clarity. You should use those.

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Is “Murder by Machine Learning” the New “Death by PowerPoint”?

Harvard Business

For businesses, the predicted results could therefore be complete nonsense, leading to negative outcomes such as bad hires, poor designs, or missed sales forecasts. For all intents and purposes, this software acts as manager and coach, setting goals and guidelines even as it offers data-driven advice to get the job done.