article thumbnail

Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 37
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Search engine optimization. Case studies. ROI calculator. Search Engine Optimization. Search Engine Optimization consists of the techniques and best practices for improving your website and your content in order to boost it’s ranking on search engines. Case Studies. Resources page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Search Engine Journal. Writing quality content and ranking it high on search engines is no easy feat. Source: The Future of Commerce. SEO leads have a 14.6% close rate.

B2B 60
article thumbnail

To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area.

Company 28
article thumbnail

Friday Fusion: June 26, 2020

Tsavo Neal

Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Eventually, you want it to rank first on search engines. Following up by providing value — sharing an article, a case study, etc — is the best way to do it.