Harvard Business

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Pragmatically, you can begin to do this without a whole lot of drama.

Company 28

Company Sales Retail Engineering 28

Tsavo Neal

JUNE 26, 2020

Their website’s sales conversion rate is 1.4%. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Eventually, you want it to rank first on search engines. Your content will become your marketing and sales.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. SEO leads have a 14.6%

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Search engine optimization. Case studies. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Search Engine Optimization. Lead-generating website. Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 44

Data Advertising Operations Case Study 44