Case Studies Comparison Productivity Training 
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah liked Molly and respected her work. “No problem,” she said. “Shall we get started?”
Tom Spencer
OCTOBER 29, 2021
Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Let us look at an example as a sort of case study. Enter Social Entrepreneurship!
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The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.
1 to 1
SEPTEMBER 7, 2021
Outsourcing business processes and tasks can free up employees to focus on more complex or valuable work; it can extend resources, such as sales support, for targeting new or underserved markets; support new product and service rollouts; and provide expertise within a specific industry focus. What are managed services?
Consulting Success
FEBRUARY 8, 2018
Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.
Management Consulted
OCTOBER 18, 2013
Although it started as a tiny group, paling in comparison to the bohemoth revenues of the firm’s hardware sales, this group is now known as IBM Global Services (IGS) which is responsible for 50% of IBM’s revenue globally. Consumer Products. IBM invests over $1B per year in education and training for their employees.
Harvard Business
JUNE 21, 2017
The second sample’s small size meant that comparisons were suggestive rather than statistically significant, but the survey responses of non-MBA founders were quite similar to those of MBA alumni founders. ” Customer discovery and user-centered product design skills are paramount. ” Always be closing?
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