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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Reader FAQ: The one-page resume rule, applying overseas, and why our phone number is unlisted

Management Consulted

We offer our time to paying clients for assistance with resume reviews (Power Half Hour), personalized networking advice (1-hour sessions), and Case Interview Prep (Prep Packages). Well, we offer 24-hour responses to any emails you have about products/services (and usually reply within minutes). Good to hear you’re a U.S.

Resumes 138
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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Interview an expert. Interviewing a potential client. Case studies. Selling productized consulting. It can be as simple as a phone interview via Skype, which you record and upload to iTunes.

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Everything changes … but will your practice?

Rod Burkert

In case you missed my last post: “Slide” the practice you have into the practice you want. Or, like your clients who have had to “pivot” their products and services to reflect Covid-impacted times, will you have to (or should you want to) reinvent/redesign/ reimage/recalibrate yours? Next INSIDER webinar. Don’t be good.