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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. But our research and reporting show this isn’t the case. We’ve separately toured and interviewed principals in more than a dozen corporate coworking spaces in the U.S.,

Company 36
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6 ways to renew (and stick to!) your CX vows

1 to 1

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Consider adding Voice of Customer (VoC) , analytics , interviews, and polls to your arsenal of feedback tools.

Metrics 26
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The Behavioral Economics of Why Executives Underinvest in Cybersecurity

Harvard Business

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation.

ROI 28
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Interview an expert. Interviewing a potential client. Case studies. ROI calculator. Commenting on popular blog articles in your industry.

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Getting the Most from an Online Customer Community

Harvard Business

In our new research , the result of interviews with more than 100 client-side practitioners from a variety of industries, we examine four of the best practices brands can follow to create the most impact with online communities. Measure the ROI. Don’t underestimate the amount of work that’s required.

ROI 28