The Fearless Marketer

MARCH 19, 2018

Instead, the new product is compared to what came before – in this case the “wired telephone.”. And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. By proprietary methodologies. But do you recall the brand of this cell phone?

Methodologies 70

Methodologies Case Interview Comparison Case Studies 70

Management Consulted

JANUARY 18, 2015

KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.

Interviews 100

Interviews Culture Case Interview McKinsey 100

Management Consulted

OCTOBER 3, 2012

The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

FEBRUARY 28, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. “No problem,” she said. “Of course.”

Case Study 38

Case Study Case Studies Study Case Interview 38

Consulting Success

FEBRUARY 19, 2018

Sometimes great things can happen very quickly, but in many cases you want to have that mindset for the long-term. You mentioned the comparison of a smaller firm and a larger firm. We’ve invested a fair amount of time getting to know each other and getting aligned around methodology and how we think about clients.

Consulting 100

Consulting Company Sales System 100

Harvard Business

AUGUST 9, 2016

” This “ next best alternative ” for the target is the essential point of comparison for calculating the value-based price. For products that are truly new, without peers, the value-based pricing methodology won’t work well. In our case, the only differentiated feature of Brand A is its larger screen size.

B2B 28

B2B Productivity Case Interview Comparison 28