Harvard Business

FEBRUARY 28, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. “No problem,” she said.

Case Study 50

Case Study Case Studies Study Case Interview 50

The Fearless Marketer

MARCH 19, 2018

Instead, the new product is compared to what came before – in this case the “wired telephone.”. And it’s hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”. By proprietary methodologies. But do you recall the brand of this cell phone?

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Management Consulted

JANUARY 18, 2015

KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.

Interviews 100

Interviews Culture Case Interview McKinsey 100