Case Interview Comparison Methodologies Productivity 
The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. By proprietary methodologies.
Management Consulted
JANUARY 18, 2015
KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation. Automotive.
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Management Consulted
OCTOBER 3, 2012
The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
Harvard Business
AUGUST 9, 2016
I like to use this definition: “Value-based pricing is the method of setting a price by which a company calculates and tries to earn the differentiated worth of its product for a particular customer segment when compared to its competitor.” For B2B products, it can be a single customer). What is Value-Based Pricing?
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