Johanna Rothman

OCTOBER 10, 2023

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Your videos on your video channel. But you don't need a book to go on a podcast.

Intellectual Property 84

Intellectual Property Consulting McKinsey Video 84

Consulting Matters

MAY 16, 2018

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream.

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Consulting How To Intellectual Property System 208

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Jon Jantsch, Duct Tape Marketing. ? ?.

Consulting 68

Consulting Advertising Case Interview Conference 68