Johanna Rothman

OCTOBER 10, 2023

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Writing alternatives: Blog posts. My peers and I were reacting to the ideas in the report.

Intellectual Property 84

Intellectual Property Consulting McKinsey Video 84

Consulting Matters

MAY 16, 2018

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream. Sending out a weekly newsletter.

Consulting 208

Consulting How To Intellectual Property System 208

Johanna Rothman

NOVEMBER 11, 2019

She blogs on jrothman.com and createadaptablelife.com and writes columns around the web. I lead workshops; coach people and teams; consult with various people; speak; and create my own intellectual property. Along the way, she's learned about vanity metrics and metrics that work. However, it is facilitation.

Conference 60

Conference Metrics Agile Intellectual Property 60

Tsavo Neal

JANUARY 25, 2018

That said, methods like “Website” and “Blogging” are rather vague terms. That said, methods like “Website” and “Blogging” are rather vague terms. Can you simply set up a consulting website and start blogging and see an influx of leads for your consulting business? Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68