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Business intelligence vs. predictive analytics: Turn key differences into advantages

1 to 1

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

Data 26
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How One Company Made Its Analytics Investment Pay Off

Harvard Business

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. An annual report that summarizes every profit-generating analytics project is compiled and distributed to the C-suite.

Company 28
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

ROI 28
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Being Engaged at Work Is Not the Same as Being Productive

Harvard Business

This means employees working longer hours were generally more engaged, based on their self-reported engagement score. The company saw these findings as further evidence that continuing to invest in improving employee engagement would have a positive ROI for the business above and beyond simply having happier employees.

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6 ways to renew (and stick to!) your CX vows

1 to 1

Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26
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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

The reasons change doesn’t often happen are reporting paralysis, the lack of “think time,” and failure to collaborate. Reporting paralysis can occur when teams are so wrapped up in distributing data, ensuring data quality, or writing up insights that they forget the purpose of data.

Metrics 36
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4 Ways to Improve Your Content Marketing

Harvard Business

” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. Don’t follow the herd.