1 to 1

DECEMBER 13, 2021

In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success. Step #6: Measure your success with customer-focused metrics This final step is more like the beginning of your long-term CX strategy. How will you report on successes and ongoing challenges?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

FEBRUARY 16, 2017

After experimenting with a number of potential behavioral metrics, we settled on using one that approximates average weekly working hours as our primary measure. This means employees working longer hours were generally more engaged, based on their self-reported engagement score.

Productivity 52

Productivity Metrics Culture Data 52

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. So where does it all go wrong?

Metrics 34

Metrics Data ROI Benchmarking 34

Harvard Business

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 40

Marketing Case Study Case Studies Sales 40